سلبيات وايجابيات الانترنت بالانجليزي مختصر ومترجم

سلبيات وايجابيات الانترنت بالانجليزي مختصر ومترجم

سلبيات وايجابيات الانترنت بالانجليزي مختصر ومترجم

The advantages and disadvantages of the internet

Advantages

Interactivity:

Internet advertising allows the consumer to decide and act immediately. His involvement is greater, his desires, his needs, his desires increase.

Innovation:

The innovative nature of the media allows you to interact with your customers in an original way.

Efficiency by cost:

The average cost of a campaign in relation to the number of people affected represents a favorable ratio.

Efficiency by the result:

The advertising effectiveness on the internet is real.

The reactivity :

& Agrave; any time and at the end of the campaign, internet is the possibility of an update in real time (you instantly measure the effectiveness of the message).

Control and analysis:

If the message proves to be poorly adapted or poorly targeted, you can more easily change it at a lower cost than during a classic campaign.

The guarantee of the hearing:

Your advertisement is removed only after being seen the number of times it was purchased.

An international resonance:

The lowest cost of an international campaign is offered to you through the Web.

Complementarity and positioning:

The complementarity between a traditional campaign and the Web will make the visibility of a brand stronger. We know how to find a match between a brand and its positioning on the Web.

Direct marketing:

A direct and personal relationship is established with the client as soon as he is individualized. It can continue until the act of sale.

Time saving:

Another important benefit of internet promotion is that it saves one's time. In fact, it generally eliminates consultation on how to use a product and benefits or any other such information through FAQs (Frequently Asked Questions). It saves time and money. Thus, if 10 or 10,000 people visit the site, the cost increases are marginal while the profit can be huge.

Low cost, Instant communication:

Email makes instant communication, whether the customer or branch is on the sidewalk across the globe or across the globe. It makes it easier for customers to keep in touch and also makes it easy to buy repeatedly. An online strategy can really save you money and turn your small business into a profit-generating machine. The result is that the small business can take a significant competitive advantage in a given market.

The inconvenients

Internet users say they are lost on the web:

- 93% complain that buttons and paths are hard to understand and complain about navigation.

- The working memory of a user is 7 digits only (short-term memory).

- 47% of them say that the big problem of the internet is not to find the information we are looking for. They only find their information 42% of their time.

- 58% of Internet users make more than 2 navigation errors in a site.

The coherence of the sites:

- From an external point of view: the site must stick to a maximum of global coherence and implicit codes.

- From the inside point of view: the site must be consistent in its organization.

Approach to the content:

- Attention to illustrations and images: the company wants something highly technical and, on the other side, the user may be a slow modem.

- The user loses interest in a site if the loading time of the page is greater than 15 seconds (the loading time is the problem # 1).

- If something moves around, the user can not focus. It is necessary to try to distinguish the zones of animations of the zones of information.

- Reading on a screen is more difficult than on paper, so web users scan the text (or print it).

- We need to renew the information.